Founded by the Reina family in 1947 but the family’s origins in the Saronno area date back to 1525. The company, an Italian-based multinational with a strong strategic business diversification, is a leader in the world of spirits and is present in over 160 countries.

It is especially known for Disaronno, the world’s favourite Italian liqueur, as well as for other great prestige products such as Disaronno Velvet, Tia Maria, Rabarbaro Zucca, Artic Vodka, Rump@blic, Isolabella Sambuca and Aurum; with the recently launched “The Busker” brand, the company also entered the rapidly developing Irish Whiskey market. It is also in charge of the distribution for the prestigious wine brands of the group: Corvo, Duca di Salaparuta and Florio.

ILLVA SARONNO HAS THREE AFFILIATES IN THE KEY MARKETS: USA, BENELUX AND UK

DISARONNO INTERNATIONAL LLC. – Somerset-New Jersey (USA)

In 2014, Illva Saronno opened its own import company in New Jersey, a northeastern state in the USA with about 130 km of Atlantic coastline, not far from and well connected to New York City. Disaronno International LLC can count on a team of over 35 people promoting and selling its Spirits and Wines in the USA, specifically: Disaronno, the world’s favourite Italian liqueur, Disaronno Velvet, The Busker Irish Whiskey, Tia Maria, Rabarbaro Zucca, Corvo, Duca di Salaparuta and Marsala Florio.

DISARONNO INTERNATIONAL B.V. – Amsterdam (Holland)

Born in 1992 and based in Amsterdam, Disaronno International B.V. is one of the three Illva Saronno branches in the world. It carries out import and distribution activities for Illva Saronno and Duca di Salaparuta products in the Netherlands, Belgium and the USA as well as for third party brands such as Quintessential brands, Tito’s vodka, Barceló Rum, Nemiroff, American Beverage Marketers, Heaven Hill and Concepts on the local market.

DISARONNO INTERNATIONAL UK LTD – Bishop’s Stortford (UK)

Disaronno International UK is the new British branch based in Bishop’s Stortford, Hertfordshire, England. It is fully responsible for the distribution, sale and marketing of Illva Saronno brands in the UK: Disaronno, the world’s favourite Italian liqueur, Disaronno Velvet, The Busker Irish Whiskey, Tia Maria, Corvo and Duca di Salaparuta brand Sicilian wines and Marsala Florio. The new subsidiary is also gearing up to introduce a series of new innovations that it will bring to the UK market in 2021.